In 2025, California changed parts of how people buy cars, especially used vehicles and the “lemon law” for defective vehicles. The same year also kept pressure on car dealers, while the licensing steps for anyone selling vehicles remained very specific.

Below is a clear, practical guide to the biggest changes and what they mean in real life—plus a plain-language walkthrough for getting a dealer license in California.


The biggest 2025 change for used car buyers

Imagine you buy a used vehicle and later discover it’s not right—maybe the problem shows up quickly, or the deal was confusing. California’s 2025 law now creates a short “reset button” for some used car sales.

3-day return window with a refund

A new policy (signed by Gov. Gavin Newsom) lets a buyer return a used car for a full refund if:

  • the car is a used vehicle
  • the purchase price was less than $50,000
  • the return is within three days

Dealers can charge a restocking fee.

Protections meant to stop misleading pricing

The law also targets the “price games” people feel during car shopping. Dealers must tell the actual price instead of using an unrealistic advertised price—both in:

  • advertisements
  • initial written communications

Buyers also must be informed of the full financing costs and the lease terms.

Fewer “add-ons” with no value

The law also blocks certain dealer add-ons that do not help the buyer, such as charging for things like free oil changes for electric vehicles that do not need oil changes.


Lemon law changes and why some brands have fewer protections

California’s lemon law protects consumers when a vehicle is defective. In 2024, the state narrowed some rights. In 2025, Newsom signed a new bill that changes how the modified lemon law applies to manufacturers.

What changed in plain terms

  • Under the updated approach, car manufacturers can opt out of the 2024 changes.
  • That means California buyers can end up with different levels of lemon law protection depending on the brand they buy.

How companies may respond

According to reporting, some companies (example: GM and Ford) opted in to the earlier 2024 changes, while others (example: Toyota and Honda) did not—so the lemon law treatment differs by brand.


How pricing and advertising change in California

These rules are about making the buying process clearer.

Here’s the “before vs after” idea for vehicle pricing:

Topic What dealers had done What dealers must do now
Advertised price Sometimes based on an unrealistic setup Must show the actual price
Financing details Hidden until later or summarized vaguely Must clearly inform buyers of full financing costs
Add-ons Charging for extras with little/no benefit Prohibited for add-ons that provide no buyer benefit
Transparency “Trust me” style offers Written and ad materials must be consistent with real pricing

What the law means for car dealerships in California

Dealers may still sell cars, but they must adjust how they handle paperwork, contracts, signs, and buyer disclosures.

Why the implementation matters

Lawmakers delayed implementation until October to give dealers time to change:
- paperwork
- contracts
- signs

Dealers’ trade groups argued that these steps create added work and added responsibility.

The veto on document-processing fee increases

Newsom vetoed a bill that would have allowed dealers to raise document-processing fees by up to $175.

The bill would have changed the cap for certain DMV-related processing fees from:
- $85 (current cap)
to:
- up to 1% of the purchase price, capped at $260

Newsom’s reasoning, as reported, was that the fee increase was unnecessary because the state imposed “no new state requirements” on dealers.


California and zero-emission goals

California’s car policy push connects to cleaner air goals. Reporting notes the state’s long-term aim: 100% of new cars sold in California be zero-emission by 2035.

The 2025 changes fit into that larger direction by:
- improving transparency (so consumers can make clearer choices)
- reducing confusing or misleading charges that can make new vehicle choices harder
- treating electric vehicles differently in specific add-on rules (like oil-change charges)


What battles may come next in 2026

Law changes rarely end the story. Reporting expects more legislative conflict in 2026 because of:

  • lobbying by automobile companies, dealers, and consumer groups
  • broader political fights involving state vehicle policy goals

Key question about limits on how many cars you can sell in a year in California

Search phrase: “how many cars can you sell in a year california”

None of the provided sources list a yearly numeric limit (like “you can sell X cars per year”). What is clearly required is licensing when you sell vehicles as a vehicle dealer.

Bottom line from the licensing rules provided: If you are selling vehicles (new or used) for profit through a dealer business, you generally need a vehicle dealer license—not a yearly “car count” number.


How to get a California dealer license

California’s DMV states you need a vehicle dealer license to sell new or used vehicles.

Step-by-step outline from the DMV process

Step What you do What it covers
1 Complete the correct application packet New dealer or used dealer forms
2 Do Live Scan fingerprints Background check for each person listed under ownership
3 Include required documents Such as education/testing (for used/wholesale only), resale permit, and more
4 Pay the fees and submit online Application fee and related costs
5 Wait for DMV to schedule an inspection DMV reviews your business location
6 Pass inspection Office, records, and display/sign rules
7 Receive approval and proceed Temporary or final license steps

What a Live Scan is and why it matters

A Live Scan is fingerprinting. California requires it for people listed under ownership to support a criminal background check.

The purpose is to help the DMV decide whether the applicant can qualify for the dealer license.


Passing the California dealer test

For used dealer and wholesale-only applicants, DMV requires passing a dealer test administered by DMV.

Key rules given in the provided material:
- up to 3 attempts
- if you fail, you must pay a $16 fee and wait one week to retake
- after the third attempt, you must take dealer education again and restart testing

When taking the test, you need 70% or higher (as described in the training walkthrough provided).


Dealer license basics that affect your setup

Retail vs wholesale dealer license

California has two main types described:

License type Can you sell to the public Can you access dealer-only auctions
Retail dealer Yes Yes
Wholesale dealer No Yes

Retail requires a commercial office (not a residence). Wholesale may use a home office under strict conditions.

Naming a dealership

You can apply under an entity type such as:
- corporation
- LLC
- partnership
- sole proprietorship

If you operate under a name different from the legal entity, you may need a fictitious name statement (a DBA).

Online DMV account and scheduling inspections

After DMV processes your application, you receive an email instructing you to schedule an inspection.

Then you:
1. create a DMV online account
2. choose an inspection time slot
3. show up for the inspection

Location rules for retail and wholesale

DMV inspection checks:
- the main business office
- books and records
- display area (not required for wholesale only)
- signs (not required for wholesale only)

The “place of business” must be a real office used regularly, not something temporary or mobile.


Banking and financial setup

DMV requires retail and wholesale dealers to:
- open and maintain a bank account in the name of the dealership

The DMV verifies that the account exists (not based on the account balance).


City business license and the Seller’s Permit

City business license

You may need a city business license (or similar approval) depending on where the dealership is located.

Seller’s Permit from CDTFA

A Seller’s Permit from the CDTFA is required because it:
- lets you buy vehicles for resale with the right tax treatment
- lets you collect sales tax when you sell


Dealer bond requirements and typical costs

A dealer bond protects consumers and the state if a dealer fails to pay certain DMV fees or sales taxes.

Provided bond values:
- Retail dealers: $50,000 bond (cost varies by credit score)
- Wholesale dealers (and motorcycle/ATV dealers): $10,000 bond


After you pass the inspection

Once the inspection matches the application requirements, DMV provides next steps that include a temporary approval stage (as described in the application process).


Renewing a dealer license

To renew, DMV requires:
- proof of continuing education every two years
- renewal application
- paying renewal fees online or by the required process described

Provided renewal fees include:
- $125 renewal application fee
- $1 family support program fee
- fees for dealer plates if applicable
- other listed fees depending on situation


Modifying an existing dealer license

If you need changes, DMV allows modifications with fees, such as:
- name change fee
- address change fee
- add a branch fee
- officer change fee


Other required programs and reporting

Business Partner Automation Program

Participation is:
- mandatory for new vehicle dealers
- optional for used vehicle dealers

It helps partners process validated registration cards and related plate functions from remote locations.

NMVTIS reporting

New and used dealers must obtain an NMVTIS report for any used vehicle offered or displayed for sale, and must display a warning when the report shows a branded title.

Automotive servicing and repair extra steps

If a dealer will provide servicing/repair, it must file an application with the local Bureau of Automotive Repair office (timing described as about six to eight weeks and includes a fee).


Repossession agency licensing

If someone wants to operate as a repossession agency in California, they must hold a valid repossession agency license unless they qualify for an exemption.


When an out-of-state dealer may be exempt

A dealer may avoid California licensure if:
- they do not have an established place of business in California, but
- they are authorized elsewhere and
- their California activity is limited to importing vehicles for sale to licensed California persons or exporting vehicles purchased from them.


What is not considered a vehicle dealer in California

The DMV provided exclusions include entities such as:
- insurance companies
- banks and finance companies
- public officials
- certain court-authorized sales or situations where a party takes possession and sells to avoid loss


Quick diagram of the dealer license path

flowchart TD
A[Choose Retail or Wholesale dealer type] --> B[Complete dealer application packet]
B --> C[Live Scan fingerprints]
C --> D[Submit fees and forms online]
D --> E[DMV schedules location inspection]
E --> F[Pass inspection of office and records]
F --> G[Get license and begin selling]
G --> H[Renew every 2 years with continuing education]

Summary

  • 2025 car-buying law changes add a three-day return option for certain used car purchases under $50,000, require clearer pricing and financing disclosures, and restrict some meaningless add-ons.
  • Lemon law protections may differ by manufacturer because some companies can opt out of certain changes.
  • Dealers must adjust disclosures and paperwork, and Newsom vetoed a proposed document fee increase.
  • For anyone selling vehicles in California, the focus is licensing—not a simple “number of cars per year” rule in the provided sources.

If you’re planning to sell cars, the safest move is to build your plan around the required dealer license steps, the correct retail vs wholesale rules, and the business location and documentation requirements described by the DMV.